Projects
MEJO 121: Intro to Storytelling
In MEJO 121, we were asked to create a story using 60 seconds. A great advertisement tells a story, evokes emotion and informs the consumer. This was the first advertisement I ever created and I learned a lot about using Premier Pro, a digital camera, and different mics to properly film content.
MEJO 332: Public Relations Writing
My MEJO 332 class took on multiple non-profits through APPLES Service Learning. My group helped create deliverables for the Museum of Durham History. Content included: social media posts, press releases, blogs, and more.
Ziff Davis: Social Media Capabilities Deck
At Ziff Davis I help design and create our go-to-market materials that our sales team can leverage to partners. Our social capabilities deck tells the story of what we offer from social, but also how our social presence captures a multi-generational audience looking for a wide variety of content.
Ziff Davis: CNET Group General Presentation 2026
Our CNET Group general presentation helps tell our publishers story for the upcoming year. In 2026, I was tasked with helping to identify what our story was and putting it into a digestible format for our advertising partners to understand and gain insight from. Our 2026 GP was a great learning moment that allows me to work cross-functionally with our sales team, data team, and sales marketing to help identify what means the most to our CNET Group community and what keeps them coming back.
CCOM 5510: Social Media Content Plan
For my Master's program, we were tasked with pulling together a comprehensive social media content plan for a made up theater in New Mexico. This theater needed to drive more sales and awareness in the local community. Using 3P research, we helped narrow down the theater's key publics for targeting on social media. We then developed key messaging and stories to help draw the readers in and get them to attend our shows.