Resume

Work
Experience

Jul 2024 - Present

Led the development and implementation of Q4 affiliate go-to-market strategies that led to an increase in holiday revenue by 174% year over year
Aid in the creation of new go-to-market materials for our Direct Ad Sales and Affiliate teams to ensure revenue growth
Works closely with our sales team to help manage client strategy, communication and performance analysis
Works cross-functionally with editorial and SEO teams to create new AI LLM strategies that increase our overall citation rate
Help tell the story of CNET Group at Ziff Davis through General Presentation materials

Aug 2022 - July 2024

Aided in consumer research development and audience alignment for RFP’s and go-to-market strategies
Helped plan and execute cross-team meetings for senior leadership to effectively communicate updates and foster feedback
Helped successfully carry out affiliate campaign and reported weekly performance to inform sales team of progress or pivot points

July 2021 - Jan 2022

Supported multiple members of the Enterprise Communications Team on a wide variety of internal and external communications projects
Supported the production of videos and presentations for senior business leaders
Managed and updated our internal communications database
Aided in the creation and dissemination of company-wide and organizational emails & materials

2024 - 2026

Corporate Communications M.A.

2018 - 2022

Advertising and Public Relations B.A.