I bet you recognize that sound from anywhere! Today we are talking about scores and how important they are to conveying emotions and telling a story within other stories. It is amazing how movie scores can stick in your head forever... Star Wars is one of them.
Listen to a movie scene with and without music and you will see just how important the music is to the emotion of the story. In advertising, the music is the cherry on top of the commercial. A good commercial is one that is relatable and tugs on your heartstrings. It is so important to make sure your music follows what kind of story you want to convey to your audience. One of my favorite examples of how music can make an advertisement is Amazon. I believe they do a great job at choosing music for their advertisements. Here are a few examples:
I think we all understand how important music is to advertising, but what I think makes a great song choice is a song that aligns so well with a brand that I continue to think of their advertisements when hearing that song.
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